HC2112 Service Marketing Assignment-Holmes University Australia

Instruction to students: This is an individual assignment.

Weighting: 35%

HC2112 Service Marketing Assignment

Prepare a flowchart of the back stage as well as the front-stage operations of this business. Using this flowchart, explain the significance of the service encounter, and its managerial implications.

The written component of the essay should not exceed 2000 words(12 font, Arial or Times New Roman single spaced)

1. Flowchart
   Backstage
   Front stage
2. Explanation of significance of the service encounter
3. Analysis of managerial implications
4. Essay format & presentation

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Example of diversity of services: HC2112 Service Marketing Assignment-Holmes University Australia

Understanding the nature of service product and market.

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