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HI5004 Marketing Management Assignment Help HOLMES INSTITUTE AUSTRALIA

HI5004 Marketing Management Tri 3 2017 Group Assignment Guidelines

Written Report 30%

Assignment Task : HI5004 Marketing Management AssignmentHI5004 Marketing Management

Words limit: 2500 words (excluding references)

  • Choose any ONE company from the following Industries: – Organic food – Cosmetic industry – Health and fitness industry – Any tourist rerun in Australia – Child care centres/Aged care centres – Sports/Concerts in Australia – Any small to medium size manufacturing in Australia – Children medicines/Baby products
  • This assignment is in report form with the following headings:

Executive summary – Background of the company/industry 300 words

Customers, Collaborators, Competition and Context. 600 words – Market Intelligence by this company. How business is coping up with environmental changes 400 words – Clear and concise target market, segments and positioning (includes positioning snapping) followed by the company 800 words

Elaborate on 7P’s especially 3 additional P’s like Process, People and Physical evidence and conclusion 400 words

  • Use Harvard Referencing Style • Research at least 5 to 7 academic articles/newspaper articles on the topic

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